Communication - IED Alumni Interview: Luca Crescenzi
IED Milano Alumnus, he founded Crescenzi&Co., a communication agency, specialized in public relations, organization and production of events for important brands. Read more about Luca!
INTRODUCE YOURSELF: the IED School you attended, the year and the Course you graduated in.
I'm Luca Crescenzi. I attended IED from 1988 until 1992 and I graduated in Graphic Design.
YOU NOW: your job description, where you work, projects you are working on.
I'm the Creative Director of my agency Crescenzi&Co., a communication agency based in Milan. One of my latest project is for ACCOR HOTEL Group: a content aggregator profile on Instagram, dedicated to luxury travels.
CREATIVITY: IED means creativity, culture, projects and planning. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
I chose to attend IED when there was still little talk about graphic design in Italy. For me it was a new and decisive training experience for my future career choices. It opened my mind and gave me the tools to evolve in my career, passing from graphic design to art direction and events production.
IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
I decided to go to Milan because it was the most similar city to London but not so far from my hometown!
CHALLENGES OF OUR TIMES: how have the challenging times we're living affected your professional life?
The last year has been really difficult for my agency, as well as for so many others in our industry. But it was a fundamental moment to rethink our business and to differentiate our offer. And becoming stronger.
ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Open your mind and don’t be afraid to change your perspective!
MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work.
You can follow my website: www.crescenziandco.com. And you can also follow here: Instagram, Facebook, Linkedin.
LAST BUT NOT LEAST: What was the activity (except for the thesis) that you found most valuable to your personal growth? Also, can you tell us about your thesis project?
I actually don’t remember anymore my thesis project! Too many years have passed! But the activity that I found more valuable attending IED was learning to design shapes and to love fonts, also because at that time we had to draw them by hand!