Product Design - IED Alumni Interview: Lorenzo Perna

The product designer, graduated at IED Roma, tells about his projects and his love for bicycles. Read his interview!

INTRODUCE YOURSELF: the IED School you attended, the year and the Course you graduated in. 
My name is Lorenzo Perna and I attended IED Roma, graduating in the course of Product Design in 2015.

YOU NOW: your job description, where you work, projects you are working on. Can you also tell us about one of your latest projects? What was it about? Did you face any challenge with it?
I am the responsible of R&D department of F&N Compositi, a technologically advanced company in the aeronautical field where we develop and realize components made up with carbon and composite materials. Our core business is the aeronautical field where we daily face up to several challenges in order to optimize components which will later be mounted on airlines and light aviation. Primary goal is to raise the quality level of the components keeping unchanged the structural performances and optimize together with the client the weight of the principal components who build up airplanes, thus reducing the environmental impact of airlines.

CREATIVITY: IED means creativity, culture, projects and planning. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
The inventiveness and planning developed during the three-year period in product design studies is the basis on which today I base every project that I face, analyzing from the beginning what are the main problems to improve in the realization of a product starting from the context and the user. The user is always the real focus of the project itself.  ZASH, our brand for sustainable mobility and not only, collects several projects where the user is at the centre. We have developed e-bikes, skateboards, scooters and new products will soon come to light and will be then marketed in our store, currently being finalized.

IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
Rome, my hometown, has been at the centre of the development of numerous projects realized during the studies, a city of thousands faces, which lends itself to the study and analysis of new design systems and products to improve the life of the citizen and the city itself. AYR is the e-bike born as thesis project, designed using technically advanced materials such as carbon fiber to overcome the problems of weight of classic pedal assisted bikes, integrating in the frame itself the flexibility and tenacity necessary to cushion the roughness of the street.

MEMORIES: let us know of a particular episode during your studies in IED, that you remember fondly and is a moving or funny experience. 
I have a lot of happy memories, of weeks spent in the laboratories all together realizing prototypes for exams and also nights with my dearest colleagues to help each other to finish our works. The entire course has represented a big moment of conviviality and sharing that we still remember vividly today.

CHALLENGES OF OUR TIMES: how have the challenging times we're living affected your professional life? 
This last year and half has represented the sprint to develop even more products for the ecosystem ZASH, products who will bring users to live the nature and the open air! The main necessity after this big period of closure.

ADVICE: your recommendations to future graduates for a bright and creative future in your field. Aim for the craziest ideas to make them real. But above all, surround yourself with the most real people by your side! You will always have those ones by your side and they will always be ready to help you.

MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work. 
Website : www.myzash.it. Instagram: zashmobility

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