After studying at IED Milano, a successful career between Dolce & Gabbana and Versace. Read the interview!

ph. Rahi Rezvani

INTRODUCE YOURSELF: the IED School you attended, the year and the Course you graduated in.
I’m Luca Bruni Bossio and I graduated in Jewellery Design at IED Milano in the 2004.

YOU NOW: your job description, where you work, projects you are working on.
I’m Senior Director fashion jewellery, watches and fragrances at Versace.

CREATIVITY: IED means creativity, culture, projects and planning. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
At IED I learned how creativity can turn into a job. It has been essential for me to learn that through a working method an idea can become reality. To know and give structure an idea is essential in it’s realization.

Diamonds, Rose Gold

IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
I moved to Milan to attend the jewellery design course and thanks to IED I had my first interview with Dolce & Gabbana where I worked for 7 years before to joining Versace. IED played an important role into my life making Milan my base.

MEMORIES: let us know of a particular episode during your studies in IED, that you remember fondly and is a moving or funny experience.
At IED I met wonderful people many of whom are still dear friends today. One funny story, I still can't understand how they convinced me to inpersonate the wolf in our remake of "Le loup" the masterpiece Chanel's spot directed by Luc Besson! Embarrassing but extremely funny and I swear I even passed the course.

CHALLENGES OF OUR TIMES: how have the challenging times we're living affected your professional life? 
2020 has been tough; to transfer 100 % of our work activity to virtual during the tragedy we were living has caused several difficulties.Today I share my working time between home and the studio but it is clear that we are living a transformation, it will be interesting to see how the world of work and in particular workspaces will adapt to these changes.

ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Creativity and ingenuity are more fundamental today than ever to overcome these difficult moments, companies try to understand how this period will affect the future. I think that the key to success for the next creatives will be knowing how to interpret these signals and knowing how to design keeping this in mind.

Diamonds, peridot, Gold

LAST BUT NOT LEAST: what was the activity that you found most valuable to your personal growth? Also, can you tell us about your thesis project?
I grew up in a family of goldsmiths and it is very clear to me how heritage and technique are essential weapons for the success of a project. 3d modelling is the tool that allows me to better express my work. The topic of my thesis was the psychology of form (Gestalt) I was very fascinated by how visual perception follows innate laws in the human being.

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