THE ITALIAN STORY ART DESIGNER: MARZIA BOAGLIO
The IED Torino Alumna has her own studio, where she combines design, art and craftsmanship
YOU & IED: your name, the IED School you attended, the year, and the Course you graduated in.
I'm Marzia Boaglio and I attended IED Torino, where I graduated in Graphics and Advertising in 2002.
YOU NOW: your job description, where you work, projects you are working on.
The beauty of my work is conveying your tender life stories, mixing modern design with futurism.
I'm a Story Art Designer - the first and only one at the moment - because I tell a story, bringing emotions to life, through my work and my art on furnishing elements. This could be a table, a door or a carpet, for me every surface is like a canvas to paint a story. The birth of the Marzia Boaglio studio's is the result of a long artistic, stylistic and professional development within a culture that inherits the unique values and know-how of Made in Italy. This allows me to understand how to combine design innovation with the traditional skills of local craftsmanship. By studying the characteristics and complexity of each element, while striving for quality, I am able to connect deeper with the matter and fully express its substance. My aim is to create objects that combine mind and matter, using physical and sensorial features in pursuit of perfection. I have an emotional connection with the objects that I create. Each one is a story that recalls the past while remaining contemporary, creating a timeless artwork.
Artistic expression is at the heart on my work. It is my life.
Bene, Male, Amore table
CREATIVITY: IED means creativity, culture, projects and planning. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
I was a dreamer, but I didn't know the world of graphics and design. IED was a successful bet because it changed my life, channeled my dreams and helped me make them in line. It taught me the "laws" of graphics, the importance of alignments, weights in a crazy but orderly creativity.
Specchio - Amore cabinet bar
IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
I come from a small town and Turin was the closest city. A city that I immediately loved because it was rich in history. It was the first capital of Italy. And it is rich in culture, green spaces; in conclusion, a city on a human scale.
CHALLENGES OF OUR TIMES: how have the challenging times we're living affected your professional life?
A lot. This situation has changed my contact with people. I am an empathic person and I listen to my clients' stories, but a lot comes from what they don't say. Now everything is colder...
ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Humility. After graduation you have a great desire to create, to express yourself, but it is necessary to prepare yourself for a period of apprenticeship, in which it will be useful to help experiences artists to realise jobs not designed by you, but don't despair, observe. My first job as an intern in a communications agency was to glue the presentation boards, all day and every day. I was not happy, but an art director I highly esteemed told me: "Train your eye, Marzia, this job is also important and will help you train your creativity." She was right!
MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work.
You can follow me on my website: www.marziaboaglio.it. And, also, on Vimeo, Instagram, LinkedIn.
Raggi Allumia painting
LAST BUT NOT LEAST: What was the activity that you found most valuable to your personal growth? Also, can you tell us about your thesis project?
The discussion with the professors, who are professionals, and teamwork were very important. I have a distant memory of my thesis, but I remember that we had worked with Scottex and designed special toilet papers with stories and tales for children, and designed a huge cloud display. Funny!
I already had the stories in mind!