Product designer and IED Milano Alumnus. In this chat he tells us about his career, his projects and his professional goals

YOU & IED: your name, the IED School you attended, the year, and the Course you graduated in.
I'm Simone Bonanni and I attendend the IED Milano Undergraduate Course in Industrial Design from 2009 to 2011.

YOU NOW: your job description, where you work, projects you are working on. 
I’m a product designer based in Milan. I focus both on product design and limited edition, while investigating the world of creativity and always looking for new trends and fresh perspectives to inject in my everyday work. I have a particular attention to the great communicative power of objects. I consider them as “activators of emotions” before being just physical entities. And over time I shifted the focus of my work from the technical design of an object to the design of the emotion that this can arise, giving more importance to the sphere of perception rather than the merely material one. I’m currently working on projects for selected international brands such as Alessi, Moooi, MDF Italia, FIAM, Falper, Mingardo and many others.

Bonanni and his Hana Arma chair for Moooi

CREATIVITY: IED means creativity, culture, projects and planning. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
IED is  one of the main actors among the Italian design system, especially in those years. It came quite natural to apply for IED Design and the idea of living in Milan was exciting.

Kandinsky for Alessi by Hansa

IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
I come from Pordenone, a small city in Friuli and I’ve always dreamed to live in a bigger and more international city. Milan was the first choice and when I arrived here it was love at first sight. Milan is so charming, full of energy and if you pay the right attention, it can give you constant inputs and inspirations for your projects, regardless the creative field you are working on.

Concept for Kandinsky

CHALLENGES OF OUR TIMES: how have the challenging times we’re living affected your professional life?
My projects are strictly connected to industries and manufacturing processes. My work flow slowed down as most of the companies are not leaving their best time. This gave me some time to meditate on what to do next, on how to approach life, in general. I guess the pandemic made me think about how important is to focus on quality rather than quantity, on emotions rather than numbers, now a days. I believe it’s time, for every designer, to finally put a little piece of its heart in every project. It’s time, once again, to create culture with design. I guess we are at the beginning of a new Renaissance, it is painful yet exciting.

Obon table for Moooi

SUSTAINABILITY: IED is particularly involved in this argument. You may want to share with us how you or your company are facing up to today’s environmental challenges.
I believe being sustainable means also accepting less projects, dedicating to each one a conspicuous amount of time, making sure you are doing it right.

ph. Davide di Tria

ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Fight the comfort zone. Comfort zone kills our creative minds!

Siena for MDF Italia

MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work (these will be placed below the video).
You can followe me on my site:

Theo table for FIAM

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