ARTS MANAGEMENT: A TALK WITH ANNA SHVETS
The IED Alumna, mentor for the One to One mentoring program, talks about herself between training, work and recent projects
YOU & IED: your name, the IED School you attended, the year, and the Course you graduated in.
I’m Anna Shvets and in 2010 I followed the IED Arts Management Master course in Venice, Florence and Rome.
YOU NOW: your job description, where you work, projects you are working on.
I come from Moscow but now I live in Quito (Ecuador). I’m the CEO of Tatchers' Art Management, producer of international Art&Science and Digital Art projects. For more than 15 years I've been working in cultural management; in fact, in the midst of a successful career, I decided to go to Italy. I founded my company “to help art to happen”. Among our recent projects: the Antarctic Biennale, where I was director and producer; the Dark Paradise Art&Science expedition to Galapagos Islands and several international exhibitions based on this trip; the ADRIFT/ becoming ocean – a digital show. This last one is a virtual journey through the eyes of an iceberg adrift in the Pacific Ocean. Now, I work as a producer and curator on a new digital project, called #ArtSpaceship, the first cosmic art center, hosting an international exhibition by 21 artists to bring art to new horizons. I currently teach Art Business and hold lectures related to art in several international universities.
Shvets speaks during a meeting
ITALIAN CREATIVITY: IED is synonym of creativity and also of Made in Italy. Let us know how both these aspects led you to choose IED and how they helped or influenced your career.
Sure! In our cultural field we say that Italy is an open-air museum and I feel big respect for its history, great inspiration with Roman Empire. The possibility to “appropriate” it someway and make a part of my personality is precious.
IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Let us know why you choose the city you went to and what role it played in your student and future life.
We were extremely lucky. When I studied we had every semester in a unique city: Venice, Florence and Rome. Of course, while choosing a course, the location was just as important, where I would live and study for about 2 years. Venice, Florence, Rome: what could be better when you study culture? There was no other course with such a combination of locations. It is amazing to learn in the classroom and in museums, biennales, galleries and foundations, seeing the collections as well as in the streets of these European art-pearls.
A curatorial project by Shvets
CHALLENGES OF OUR TIMES: how have the challenging times we’re living affected your professional life?
To receive challenges was always my modus vivendi and modus operandi. To go to the end of the world, to try new formats, to be adaptable to whatever happen in the world. When the pandemic started I decided to go digital and launched TAtchers’ Art Space on V-Art platform with a great show by Paul Rosero Contreras based on our expeditions to Antarctica, Etna, Stromboli and Galapagos. I see a lot of potential in digital art creation and presentation. In 2020 I moderated many online events with artist from around the world and that was fantastic. I guess being physically separated by travel banns, the art world became more sincere and emotionally connected. During the pandemic TAtchers’ also grew and new members joined my team. And this is not a crisis that appeared to be growth for us. And we are proud of it!
SUSTAINABILITY: IED is particularly involved in this argument. How is your company facing up to today’s environmental challenges?
Several of our projects are dedicated to environmental issues. For example the Dark Paradise project is devoted to climate change and coral extinction. During the exhibition based on this expedition we did an educational program to raise peoples’ awareness about this problem. We also offer international PR support to artists and art projects dedicated to environmental challenges.
Another public talk with Anna Shvets
ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Be curious, absorb as much as possible from your professors, your group mates, and the environment itself. Ask questions till you’ll deeply understand how the processes are managed in an international art eco system, what art trends and formulas can work. Try to find your competitive advantage and style. Visit all the exhibitions and major art events. Do smart networking – do and keep useful contacts. Read art history books and art critique. Keep updated online about international art news. Initiate art projects and produce them involving bright artist and generous sponsors.
MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work.
You can find more info here: www.tatchers.art. And you can follow us on our channels: YouTube, Instagram, Linkedin, Vart.
LAST BUT NOT LEAST: What was the activity that you found most valuable to your personal growth? Also, can you tell us about your thesis project?
Intercultural exchange was the precious experience from the course. We (group mates) were from different countries and backgrounds. We spoke a lot about traditions, history, current situation and the future of our home countries. We were imagining what international initiatives we could start together. It’s already about 10 years from our graduation and we are still connected in our professional and private life. IED Arts Management course was really a life changing experience!