Design, creativity and golden talent

An interview with Federico Peri, the one Marie Claire Maison magazine defined as the golden boy of Italian design

Ph. Lea Anouchinsky

YOU & IED: your name, the IED School you attended, the year and the Course you graduated in.
I’m Federico Peri and I've graduated in interior design at 2007 through IED Milano.

YOU NOW: your job description, where you work, projects you are working on.
I’m an interior and product designer with a studio in Milan where three people work with me at different projects. I work on interior design projects that are residential, hospitality or commercial spaces, and collaborate with design brands and design galleries.

Peri's exhibition (2014), ph. Michela Sollini

CREATIVITY: IED is synonym of creativity and also of Made in Italy. Let us know how both these aspects led you to choose IED and how they helped or influenced your career. 
I choose IED because I was looking for something really creative but, at the same time, pragmatic. My main interest was focused in learning how to act in the design field in a professional way. IED really influenced my carrier, especially in the beginning during my first work experiences in design studios. Someway I was ready to take care to the creative aspects of a project and this helped me to find my role in a design studio where I worked.

IED LOCATIONS: all our schools are found in some of the most creative and vibrant cities around the globe. Why did you choose Milan? And what role it played in your student and future life? 
I was born around 250km far from Milan, Italy’s design capital, where I then decided to study design. Milan played a key role while I was student because it was rich of inspirations. The design week represent the peak of the year and was cool to live in the city where everything happened. Milan now is my home, where I live and where I based my studio, and I expect it will be like this for many years.

Calici lamps for Salviati (2019)

CHALLENGES OF OUR TIMES: how have the challenging times we’re living affected your professional life?
In the beginning I was totally confused but I thought that it could be the right moment to take care to all the stuff that I usually postponed, like setting down a personal business plan, think about communication and strategy. Now we are still in the middle of the pandemic situation but I can feel positive vibes by many peoples, all of us are looking for better days and once they will come, we will live a great period of renaissance.

SUSTAINABILITY: IED is particularly involved in this argument. How is your company and you facing today’s environmental challenges?
We are also very sensitive to the issue. We, as a design studio, force our clients to be responsible and use the right materials. We are doing deep research about sustainability and durability avoiding to choose materials that are difficult to dismantle.

Tunnel, another Peri's lamp for Baxer (2020)

ADVICE: your recommendations to future graduates for a bright and creative future in your field.
Be curious and, especially in the beginning, be patient because nothing comes immediately... Never give up!

MORE ABOUT YOU: let us have links to web pages where students can discover more about you and your work.
You can visit my website:

LAST BUT NOT LEAST: what was the activity that you found most valuable to your personal growth? Also, can you tell us about your thesis project?
I think workshops and the skills learned by using different software. They where really useful and the knowledge helped me a lot during the first year as a designer. Even if I was studying interior design, my thesis project was a kitchen in collaboration with an Italian design brand. It was my very first project on industrial design field and it has been as much challenging that opens my mind even as a product designer.

Shapes (2015), ph. Studio Rocci

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