It is our pleasure to introduce Francesca Nepote, young Art Director and a IED Torino alumnus.
Q: your working career in brief: tell us in a few words what you’ve been up to since you finished IED.
A: my final thesis was about 3 years ago, and so many things have happened in the meantime.
“ In August 2015 I received an internship offer from Leo Burnett Torino to work on several FCA brands (chiefly FIAT and Jeep): these six months were very hectic; endless days, tons of projects and also a number of rookie mistakes. “
In spite of this, those were some of the best and most educational days in my whole working experience.
At Leo I met many people, including Hugo Gallardo (currently ECD TBWA) and Valerio Le Moli (founder in 2017 of La Fabbrica Creativa); they became my menthors, today they both are good friends, I feel deep respect and affection for, and I still consider them the main drivers of my professional growth.
In 2016, at the end of the internship programme, I was offered a long term contract; nevertheless a conjunction of people, destiny and most importantly, a flight, took me to Germany, where I started my new adventure at DDB Düsseldorf. There, I worked with several international clients of the Henkel Europe and USA groups (Dial, Vernel, Persil, Fa, Schwarzkopf…) and on a few projects for Volkswagen; to my great satisfaction, I won the 2017 edition of the Cannes Young Lions Germany Awards for the print category.
In May 2018 Italy knocked on my door with a new opportunity (the prospect of once again savouring the taste of my Country helped, too) and in August I started my adventure at DLV BBDO in Milan, working for Stefania Siani as my creative officer.
Even though I am back, I still feel the same somewhat naive curiosity of someone who ventures on a completely new endeavour.
This is why I keep on walking with a healthy dose of passion and luck, hope the road will bring me to gratifying results.
Q: what learnings did you take from your years at IED that you still apply in your everyday life?
A: at IED I learnt so many skills, I enriched my visual culture and my ability to deliver. The greatest learning from those years, though, was another: the daily contact with a thousand different facets of creativity.
“ The loft at IED Torino was without a doubt the place in the world where I met some of the most important people along my educational and personal growth journey. “
Working with illustrators, product designers, car designers, as well as marketing, fashion, jewellery students and teachers taught me to constantly keep my mind spinning and explore those worlds I apparently have nothing to share with.
No doubt, making this tenet all the more relevant in my present life were the many instances in which simply exchanging opinions on an exam project turned into some of the deepest and most precious friendships I’ve had to this day.
Q: what is your top project, the one you feel closer to and that embodies your whole professional approach?
A: it may sound a bit trivial, as it is such a commonplace among advertising (and more generally, creative) people, but if truth be told, every time you end a project, after some time it seems to lose the magic you felt as you were working on it. And therefore you immediately set out on a new idea to give you the same kick, if not more.
This doesn’t mean that I don’t think all my projects were good projects; quite the opposite.
The latest on which I spent the most time and resources was a project for Dial, a Henkel USA brand, at DDB Düsseldorf, where we reshuffled the entire visual and communication position with the 2018 campaign “The Every Family Soap”. It was a complex project, because in a time so full of hatred and intolerance we set out on the hard task of launching a manifesto promoting inclusion and proximity. And when we got the e-mail “you're on air” our sense of accomplishment went through the roof.
Going back to my initial point, if I were to say which is my top project in a few words, I’d certainly pick: “the next one, hopefully”.
Q: what, if any, would you suggest our students of today, in particular our third year students who will shortly have to face the professional market?
A: It's not easy to give an advice - when I'm still the first asking for it every day.
All this being said, as old fashioned as it may sound to say this to someone who is about to complete their educational path, I strongly believe that an important rule, no matter the creative profession, is to never take yourself too seriously.
Yes, because if you take yourself seriously you risk becoming too self-confident, which is certainly an important thing, but you know, too much of a good thing J.
And if you are too self-confident, you stop questioning yourself. If you don't doubt yourself, you don't look for explanations. Finally maybe those explanations are not found, but often you bump into many other interesting things that otherwise would be lost in the street. Yeah, well, you guys don't take yourselves very seriously.
“ Ah, and don’t trust anyone who is happy at 9 am, on Monday, before.“